Regional Sales Manager - West

Company: Peerless Industries
Location: Aurora
Posted on: February 19, 2026

Job Description:

Job Description Job Description Company Description Peerless-AV® is a leading designer and manufacturer of award-winning audio solutions for over 75 years. Our AV solutions range from interactive kiosks, outdoor displays, video wall mounts and more. You may not know Peerless-AV® by name, but you have likely seen our products in malls, amusement parks, hotels, sport stadiums and/or different restaurant drive-thru. We are leading the industry by providing our customers with standard-setting product quality, service and value. We strive to create a fun work environment throughout the year, not just during the holiday seasons. Employees look forward to our company parties with raffles, contests, lunch and laughs. Job Description Seeking a Regional Sales Manager with vast Pro AV Sales Experience to promote, sell, and secure new business by understanding Peerless-AV products and customer needs and by calling on those customers. Develop relationships and business both with established accounts and new opportunities, including dealers, distributors, and distributor customers as indicated on the monthly POS report provided, specifiers, and end-users. Must manage the success of the region to maximize profitable sales growth. Must maximize profitable sales growth of the region. Prepare information or other tasks as may be assigned by sales management. The RSM will be responsible for the following territories: Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Washington, Wyoming, Alberta, British Columbia, Manitoba, Northwest Territories, Nunavut, Saskatchewan & Yukon. Qualifications Education: Bachelor’s Degree (preferred) Experience: At least 5 years in outside sales or related position. Skills/Abilities: Effective writing skills Excellent communication and listing skills Effective sales presentation skills Self-motivated, high energy, strong work ethic Well-developed people skills Good judgment, positive mental attitude Effective knowledge of the use of computers from remote locations Demonstrated pattern of success in sales career Effective sales management skills Strategic sales planning skills High personal integrity in work and social interactions ESSENTIAL RESULTS: Effectively service existing accounts and establish new accounts by smart planning and organizing of daily work schedule to call on current and potential sales opportunities. Meet sales objectives of the region. Manage annual expense budget effectively, finishing below budget, as directed. Must demonstrate continual success pursuing and securing new accounts. Keep management informed of all worthy sales contacts by submitting call information each week in Sales and Marketing system. Monitor competition and gather, on an on-going basis, current marketplace information, including pricing, products, new products, delivery schedules, programs, merchandising, and other information that may be helpful. Educate dealer/distributor personnel on our products and how to sell them. Prepare a resourceful annual region sales plan and effectively execute it. Recommend changes to be made in our products, services, and policies to management based on in-field feedback and observations. Resolve customer issues by investigating problems, developing solutions, resolving complaints, and/or preparing reports. Assist in marketing research activity as requested by management. Support other Peerless AV sales people and associates while in the field. Use proper company forms and procedures for all administrative functions. Treat customers, end-users, and Peerless-AV associates with dignity, respect, and good communication. Manage extensive travel (50%) efficiency. Provide strategic counsel to the Director National Accounts, Managing Director, Commercial Sales and VP Sales & Marketing North America & APAC All other duties as assigned. WORKING CONDITIONS: Professional, business/office setting. Prolonged periods of sitting at a desk and working on a computer (constant computer-based work). Occasionally entering plant/warehouse (can range in temperature, humidity and dust levels). Occasional bending (at knees) or lifting boxes/packages 2-50 lbs. Must be able to wear required safety PPE. Additional Information We offer stability, competitive pay, plus outstanding benefits, including Blue Cross Blue Shield PPO health plan with eye and dental care, 401(k) with company match, paid vacation and a friendly, progressive work environment. All your information will be kept confidential according to EEO guidelines.

Keywords: Peerless Industries, Normal , Regional Sales Manager - West, Sales , Aurora, Illinois