Corporate Marketing Manager - Normal, IL

Company: CIT Trucks
Location: Normal
Posted on: July 31, 2022

Job Description:

Overview:CIT Trucks is seeking a dedicated and hardworking Marketing Coordinator.
CIT Trucks offers competitive wages and a complete benefit package including:

• Paid holidays and Paid Time Off
• Choice of three medical plans with prescription coverage
• Health Savings Account and Flexible Spending Accounts
• Dental Insurance
• Vision Insurance
• Short and Long-Term Disability Insurance
• Life Insurance
• 401(k) Retirement Plan with an employer match
• Monthly team commission eligibility
• Training opportunities
• Opportunities for advancementResponsibilities:The primary responsibilities of the Marketing Coordinator are:
  • Develop and implement a marketing and merchandising plan.
  • Effectively promote business growth, branding, and customer service goals.
  • Create and deliver marketing and recruiting materials.
  • Manage CIT Truck's social media presence on all applicable platforms.
  • Manage, maintain, and oversee the company website.
  • Direct the promotion of products and services CIT Trucks offers through electronic communications, traditional ads, public events, and other marketing channels.
  • Manage the effective creation and implementation of e-mail campaigns to sourcing additional customer leads.
  • Manage the creation, delivery, and response of direct mail campaigns, mass media print, and digital advertising.
  • Create and maintain marketing content for the company's digital display network.
  • Oversee the production of company video and photography.
  • Manage the inventory of promotional materials used by our sales teams and company recruiters.
  • Assist in the planning, hosting, and budget tracking of company and customer events, trade shows, and conferences.
  • Track and analyze the impact of marketing campaigns.
  • Implement effective marketing plans determined by individual department needs.
  • Oversee and develop the employee e-newsletter and maintain content on the internal company intranet.
  • Manage company press releases and maintain local and industry media relations content and contacts.
  • Create and distribute customer surveys. Summarize, analyze, and report results to company management.
  • Manage the truck inventory process including, input, accuracy and advertising of all current inventory.
  • Assist in the finishes and furnishing for new and re-modeled company facilities including signage, merchandising, and other related responsibilities.
  • Research industry related trends, product developments, and competitive marketing strategies.
  • Maintain CIT's customer database to ensure current and potential customer records are accurate and updated.
  • Complete an annual marketing department business plan and budget.
  • Appraise employee performance through coachings, reviews, and evaluations as appropriate.
  • Collaborate with Human Resources to interview, screen, and hire employees.
  • Review and appraise the results of activities within the department and take appropriate action as necessary.
  • Maintain appropriate communication within and between all departments and customers.
  • Develop employees and identify career advancement opportunities.
  • Advise direct reports on techniques and approaches through coaching, troubleshooting, or teaching practices.
  • Advise and assist department with various tasks.
  • Coordinate with others to troubleshoot as necessary.Qualifications:The qualifications for the Marketing Coordinators are:
    • Bachelor's Degree in a Marketing or Communications related field
    • 2-5 years of experience in a professional environment focused on marketing or customer relations preferred
    • Ability to conduct self in professional manner in appearance and communication
    • Knowledge of and ability to use graphic designing programs
    • Confident and outgoing personality
    • Ability to work with a team as well as individually
    • Excellent attention to detail
    • Excellent communicator, both verbal and writtenSince 1975, CIT Trucks, LLC has grown to become a full-line commercial truck dealership group representing Kenworth, Volvo, Mack, Isuzu, and Autocar product lines in 17 locations throughout Illinois, Missouri, and Indiana. Learn more about us at cittrucks.com.
      Starting wages are dependent upon experience level. For information about Career Opportunities and Wages, call 309-445-8100.
      CIT Trucks is an Equal Opportunity Employer.

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