Corporate Marketing Manager - Normal, IL
Company: CIT Trucks
Location: Normal
Posted on: July 31, 2022
Job Description:
Overview:CIT Trucks is seeking a dedicated and hardworking
Marketing Coordinator.
CIT Trucks offers competitive wages and a complete benefit package
including:
- Paid holidays and Paid Time Off
- Choice of three medical plans with prescription coverage
- Health Savings Account and Flexible Spending Accounts
- Dental Insurance
- Vision Insurance
- Short and Long-Term Disability Insurance
- Life Insurance
- 401(k) Retirement Plan with an employer match
- Monthly team commission eligibility
- Training opportunities
- Opportunities for advancementResponsibilities:The primary
responsibilities of the Marketing Coordinator are:
- Develop and implement a marketing and merchandising plan.
- Effectively promote business growth, branding, and customer
service goals.
- Create and deliver marketing and recruiting materials.
- Manage CIT Truck's social media presence on all applicable
platforms.
- Manage, maintain, and oversee the company website.
- Direct the promotion of products and services CIT Trucks offers
through electronic communications, traditional ads, public events,
and other marketing channels.
- Manage the effective creation and implementation of e-mail
campaigns to sourcing additional customer leads.
- Manage the creation, delivery, and response of direct mail
campaigns, mass media print, and digital advertising.
- Create and maintain marketing content for the company's digital
display network.
- Oversee the production of company video and photography.
- Manage the inventory of promotional materials used by our sales
teams and company recruiters.
- Assist in the planning, hosting, and budget tracking of company
and customer events, trade shows, and conferences.
- Track and analyze the impact of marketing campaigns.
- Implement effective marketing plans determined by individual
department needs.
- Oversee and develop the employee e-newsletter and maintain
content on the internal company intranet.
- Manage company press releases and maintain local and industry
media relations content and contacts.
- Create and distribute customer surveys. Summarize, analyze, and
report results to company management.
- Manage the truck inventory process including, input, accuracy
and advertising of all current inventory.
- Assist in the finishes and furnishing for new and re-modeled
company facilities including signage, merchandising, and other
related responsibilities.
- Research industry related trends, product developments, and
competitive marketing strategies.
- Maintain CIT's customer database to ensure current and
potential customer records are accurate and updated.
- Complete an annual marketing department business plan and
budget.
- Appraise employee performance through coachings, reviews, and
evaluations as appropriate.
- Collaborate with Human Resources to interview, screen, and hire
employees.
- Review and appraise the results of activities within the
department and take appropriate action as necessary.
- Maintain appropriate communication within and between all
departments and customers.
- Develop employees and identify career advancement
opportunities.
- Advise direct reports on techniques and approaches through
coaching, troubleshooting, or teaching practices.
- Advise and assist department with various tasks.
- Coordinate with others to troubleshoot as
necessary.Qualifications:The qualifications for the Marketing
Coordinators are:
- Bachelor's Degree in a Marketing or Communications related
field
- 2-5 years of experience in a professional environment focused
on marketing or customer relations preferred
- Ability to conduct self in professional manner in appearance
and communication
- Knowledge of and ability to use graphic designing programs
- Confident and outgoing personality
- Ability to work with a team as well as individually
- Excellent attention to detail
- Excellent communicator, both verbal and writtenSince 1975, CIT
Trucks, LLC has grown to become a full-line commercial truck
dealership group representing Kenworth, Volvo, Mack, Isuzu, and
Autocar product lines in 17 locations throughout Illinois,
Missouri, and Indiana. Learn more about us at cittrucks.com.
Starting wages are dependent upon experience level. For information
about Career Opportunities and Wages, call 309-445-8100.
CIT Trucks is an Equal Opportunity Employer.
Keywords: CIT Trucks, Normal , Corporate Marketing Manager - Normal, IL, Advertising , Normal, Illinois
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